Gitanjali Gems

Gitanjali Gems Ltd. is planning to divest 25% of its holding in each of its brands from September this year, to ‘unlock consumers’ acceptability level.’ Beginning with Gili India Limited, the exercise would move gradually into other brands, including Nakshatra, Asmi and Ddamas Jewellery (India) Pvt., Ltd., to complete the planned exercise by the end of financial year 2011-12. The plan is in a nascent stage, though, and is expected to be taken up at the company’s annual general meeting, scheduled next month. Brand Finance, in October 2009, valued the four leading brands of the company at INR 5.14 billion (Nakshatra), INR 4.68 billion (Gili), INR 3.09 billion (D’Damas) and INR 2.10 billion (Asmi), respectively. Mehul Choksi, Managing Director of the firm said, “Having been the pioneer in establishing branded jewellery as a category in India 15 years ago, we felt a need to look back and take stock of where the brands stand at present.

Asmi Jewellery

COMPANY OVERVIEW

Asmi Jewellery India Private Limited provides gold and diamond jewelry. The company offers pendants, earrings, rings, nose pins, necklaces, and bangles. It provides its products through its stores in Gujarat, Punjab, Andhra Pradesh, Orissa, Karnataka, Delhi, Haryana, West Bengal, Uttar Pradesh, and Maharashtra, as well as online. The company was incorporated in 2005 and is based in Mumbai, India. As of November 24, 2005, Asmi Jewellery India Private Limited operates as a subsidiary of Gitanjali Gems Ltd.

DAMAS JEWELLERY

Damas is a name which comes foremost to your mind whenever you think of jewellery. This is a group which deals in integrated jewelry and watches and is well known throughout the world. The group which offers white gold, yellow gold, diamond chains, pendants, bangles, and necklaces specializes in Dubai jewellery. The main aim of the company, which operates through 424 stores located in 14 countries, is to ensure that their customers go back happy and satisfied and this, in turn, guarantees their satisfaction. 

The group which is based in Dubai had its origin in Syria in 1907. Their first retail outlet under the name of Damas was opened in Dubai in 1959. In 1985, Damas retail stores started selling international brands, while in 1988 it launched its own brands. Damas has its presence in many countries around the world, some of which are UAE, Egypt, Bahrain, Japan, Hong Kong, Saudi Arabia, India, and the United Kingdom. 

Damas deals in Dubai jewellery and watches through three different and distinct types of stores, each of which is suited to a particular category of customer

Tanishq Jewellery

Tanishq Jewellery


Exquisite and dazzling jewellery can add a touch of elegance and charm to a woman's attire. Tanishq is presently one of the most popular jewellery brands of India and have pioneered the concept of branded jewellery and ornaments in India. Tanishq, a business group of Titan Industries Limited, was established in the year 1995 and is currently the most respected and widely spread business conglomerate. Tanishq designs and manufactures jewellery that is breath- taking, contemporary and yet has a tint of tradition. Tanishq produces 22 karat pure gold earrings that come in various shapes, sizes and designs. Some earrings are embedded with precious stones or colour gemstones. Tanishq's 22 karat jewellery sets are overwhelming and could prove to be apt for occasions such as marriage, festivities etc. Furthermore, Tanishq also makes bangles, chains, nose pins, pendants, finger rings, Mangal Sutras etc. Tanishq also produces products made from silver such as deity idols etc. Recently, Tanishq has started producing diamond jewellery that are affordable and stunning. Tanishq diamond jewellery include collections such as; All Day Diamonds, Aria, Dewdrops, Tanishq Solo, Dancing Diamonds, etc. Tanishq diamond collections come with a certificate of authenticity that states the karatage, colour and clarity of the diamond.